I remember being a bit baffled when I first came across the term Media Kit. Yet once I’d heard it, the words seemed to follow me everywhere. I noticed it on other websites – bloggers offering to send one to a brand if they were interested in collaborating, and out of nowhere it suddenly seemed that brands were asking me for a copy of mine too.
But I didn’t have one. And I didn’t know where to start, or if I’m really honest – I didn’t even know exactly what one was. For ages I silently sat on it because like everything in this cloak and dagger online world I didn’t want to seem stupid/naïve/ignorant/unprofessional for not having one or for not knowing what one should entail. Though as I have come to learn, it doesn’t need to be cloak and dagger at all. You just have to swallow your pride and ask for help from someone you trust.
In the end that’s exactly what I did. In early 2016 I asked my lovely friend Julia of Humphrey & Grace, and luckily for me she kindly obliged and advised me of the kinds of things I should be including. I’m sure I thanked her profusely – but just in case I didn’t tell her just how grateful I am, I’ll say it now – thank you, thank you and thank you!
If you’re still wondering exactly what a Media Kit is, well it’s a document you send to brands who are interested in working with you. In it you share your blog and social media stats. It’s also an opportunity for you to tell them a bit about you, and your blog and the kind of work and collaborations you do there, and perhaps most importantly for you, it’s where you tell them how much you charge.
Via DMs on Instagram and even the odd email, I get asked for help on the subject of Media Kits fairly regularly. Friends I’ve made online since starting my blog – mainly people who are beginning to branch out with their own blogs and collaboration work on social media, will get in touch and ask me how to go about putting one together and what they should include.
I know there are those who go to town on their Media Kits. And why not? After all it is your chance to sell yourself and show said brands exactly what you can offer and what you are about. I plan to update mine and make it more comprehensive, but I’ll admit I haven’t been in a huge rush to do this because the one I have used for the last 18 months has served me pretty well. Why fix something that isn’t broken and all that? But at the same time I think it’s important that it feels fresh and personal, so I will give it a bit of a spruce, at some point soon.
If you’d like to download a template of my basic Media Kit to help you get started, then all you need to do is sign up to my brand new newsletter below, and I’ll send all subscribers in October a link to a template of what I’ve been sending out, since – well, the dawn of my Media Kit.
As a side note, I promise not to inundate your inbox with irrelevant emails going forward – I will only send out my newsletter if I feel I have something of value to share with you.
What to include in your Media Kit
So what exactly makes the cut? The below isn’t by any means comprehensive, I am not an expert, but here’s a bullet point list of what I include in mine:
- My blog header.
- Photographic examples of my collaboration work.
- An intro to who I am plus a link to the collab page on my blog.
- A short summary of how I work with brands. For example, I will only ever publish my own content and won’t entertain pre-written content from a brand.
- My monthly readership and social media reach.
- A break down of what I can offer and my costs.
And that’s that!
I’d love to hear from you on this subject. Was this post useful? What do you include in your Media Kit? Any ideas I can pinch from you when I update mine?!